Advertise Wisely

Think about the social media platform you selected in the previous assignment Evaluate the Business.

Research the selected platform's advertising models and current pricing structures

Research & Learn

1. Which platform did you identify as being appropriate for your chosen startup company?

2. How can an advertisement campaign positively impact a business? Have you been impacted by an advertising campaign in the past? Explain.

Evaluate & Reflect

3. What would an advertising campaign cost for the first month on this platform?

4. Should the startup rely solely on organic growth, or should they pay for an advertising campaign on this platform? Why? 

Resources: 

• Startup Business Profiles