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You have been hired as a social media manager for a start up company. Your job is to help this company make a great first impression on social media.
As we begin this journey, consider the following information:
We know there are various users on social media--teens, elders, businesses, non-profits, and more!! Each person uses social media in the way that works best for their needs.
Great social media profiles make good use of both quantitative and qualitative data. Remember, quantitative data is represented numerically and can be likened to "quantity." Qualitative data encompasses all other aspects of a situation or phenomena and can be likened to "quality."
Abstraction is the selective and intentional removal of detail. As intimidating as the word may seem, it is something we do even without always realizing it! For example, a movie trailer is an example of abstraction. They have taken a movie and condensed it down into a 1-2 minute clip to highlight some of the most captivating moments!
Abstraction is a very important concept to apply when designing a social media profile. What information do you highlight? What do you omit? Making the decision could be the beginning or end of your journey on this platform, so it is important to choose wisely!
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