Evaluate the Business

Assignment Details

Part 1: Social Media Platform

• In the previous assignment, you identified two social media platforms that would be appropriate for your chosen company. Select 1 social media platform and begin visualizing your selected company within this social platform. Note: In the future (not yet!!), you will actually create a mock profile for your company.

• Answer the following questions:
  
  

  • Which social media platform did you select? 

  • Why do you think this platform is the #1 chosen platform for featuring your startup business?

Note: Everything from here on out will center around this social media platform and this startup business!

Part 2: Evaluate the Business

• Evaluate the startup business profile and think about which data available about the company should be featured/promoted on social media and which data should not be included on social media profiles and posts.

  • Record your top three must-have elements and explain why each of these should be included.

  • Record your top three must-avoid elements and explain why each of these should not be included.

Part 3: Quantitative/Qualitative Data 

• Review the data you have chosen as your "must-have" and "must-avoid" elements. 

• Classify the data as being either quantitative or qualitative. Highlight the quantitative data yellow and the qualitative data pink. 

• After you finish reviewing your data, double check to ensure you have included both quantitative and qualitative data in your "must-have" section. It might be interesting to see what quantitative and qualitative data you have chosen in the "must-avoid" section as well. 

Resources: 

• Startup Business Profiles

• You may choose to use this Evaluate the Business handout as you complete this assignment